What Exactly is Adoption? Which Factors Affect User Adoption?
Adoption means changing people’s behavior and making collaboration and information management integral to the way they work. Success is measured by the extent to which people embrace and incorporate new practices and behaviors into their daily work routines, adopting and adapting the technology for their purposes.
When an organization deploys significant resources to implement a new ECM/EIM solution, rapid acceptance can only be secured when end users are willing and capable of working with the new system.
Achieving a high level of user adoption though is not easy. Management buy-in is definitely vital, that is the focus on clear objectives and goals by management is essential to ECM system adoption. These objectives should be circulated via definite and regular communication to all employees. According to a report by HyperionGP Research(link????), in organizations whose leadership is in agreement to launch—and enforce the use of—these systems, user adoption has a “stickiness” that is rarely accomplished otherwise.
However the management directive must be accompanied with thorough understanding of ECM user needs. When presenting the decision to users, an objective and educated case for the benefits of the new system is crucial. An extensive study should analyze the ways in which users work and the core values they prioritize. This analysis will help taking precautions to hinder potential obstacles such as reluctant users, unmanaged content, working around the system instead of within it etc.
There are also psychological barriers among workers which are mostly identified with resistance to the new system. People accept change when they understand and desire its benefits, in other words, when they can answer the question: “What’s in it for me?”. Successful user adoption requires finding out the reasons for resistance, determining their root causes and making changes that resolve them.
Ease Your Efforts With Our Experienced Consultants
Mind2Biz’s competency and expertise on ECM concepts and projects extends to 25+ years. This experience helps firms accelerate and sustain effective user adoption, resulting in engaged and efficient user communities.
The service we offer mainly focuses on following principles that ease user adoption to reach high levels of satisfaction and accelerate user roll out.
- Concentrate on people who will use the technology
We will accompany you listen to your users and create a change strategy and communications plan that concentrates on the features that make their lives better.
- Coordinate between the IT and change teams
We will help you align the change management and IT teams from the onset of the project as to minimize friction and better address user requirements, while adhering to security, performance and functional requirements.
- Understand and comply to your organization’s learning culture
Analyzing your employee profile we will help you build a hybrid training program tailored and developed to your organization’s needs. Some users accustomed to virtual environments will be happy with the freedom and flexibility of virtual hands-on practices. Some users on the other hand will still benefit from the interactive environment of a classroom with an instructor who can respond to questions. We will promote user coaching services with supportive and intuitive quick reference guides.
Our consultancy and advisory services provide necessary guidance at every stage of the complete adoption life cycle. These cover discovery methods, assessment of readiness, scoping, requirements analysis, organization of communication channels and plans, user guidance and performance support, evaluation and reporting, transition planning and transformational execution.